Content. Strategy. Value.

14 years of experience in strategic marketing and content.I drive a full-stack process across channels, mediums, and formats - from campaign strategy and content development to distribution.

Recent work

Scaled Agile

First as senior content marketing mgr., then as director of digital and SEO, I led the marketing turnaround of our B2C division:->Industry-leading career research
-> Cornerstone content piece, localized
->Updated persona messaging
->Fine-tuned & targeted email campaignsResults?30%+ YoY division revenue growth
$2M+ in new revenue added
28%+ auto-renewal to drive ARRWriting examples:->SAFe Scrum Master Certification
->SAFe for Executives
->SAFe Careers Snapshot

Keep going

AirGarage

As a contract content strategist, I'm helping AirGarage get more from organic:
->Nimble editorial calendar
->SEO strategy with long-form original linkbait and keyword-rich pieces for GEO
->SEO cleanup/tuneup on key revenue pages
->Consistent publication scheduleResults?Top 5 rankings for target topics
30+ new competitive keyword rankings
41% increase in organic clicks YoYContent examples:->AirGarage Handbook: Our License Plate Recognition Parking System
->Is Your Parking Management Company Charging Hidden Fees?
->3 Levels of Dynamic Pricing in the Parking Industry

Wait, there's more

COUNTERPART

As a fractional marketing lead, I support cross-channel marketing efforts for COUNTERPART, an industry-leading ERP for custom manufacturers.->Web strategy (design & rebuild)
->Content strategy and execution
->Organic social content development
->Long-form case study research & writingResults?40% increase in organic lead gen
2X organic impressions
5X performance on target keywords
Total clarity on value prop to key personasExamples:->Sebright Products Drives 45% YoY EBITDA Increase Through Efficiency Gains and Cost Reduction with COUNTERPART
->CAD Integrations
->Business Leadership Use Case

Still not done

Kandji

I stepped into an interim content role to help with strategy and production at Kandji, a premium MDM for Apple devices:->Content research, writing, & editing
->Keyword research
->CMS publishing
->Brand guide and messaging consolidationExamples:->The Future of Scoping: Assignment Maps Explained
->When Great Engineers Quit: Why Tools Make or Break Job Satisfaction
->What WWDC 2025 and the Next macOS Release Could Mean for Apple Admins

Almost there...

I'm also launching:
Sasquatch Ventures
MI SEO Training